Advertising campaign

On June 9, 2012, we will be moving and changing our name. We will become Ann & Robert H.Lurie Children's Hospital of Chicago and will be located at 225 E. Chicago Avenue in the heart of Chicago. Since June 2011, our advertising campaign has focused on this new name and new location.

The current campaign highlights all the amazing benefits of our new hospital and features patients here at Children's Memorial:

Print

Print ads 

Train stations

• "Delaney"
• "Sofia"
• "Lahela"
• "Sebastian"

Previous ad campaign

Our ad campaign in previous years celebrated our heroes — ordinary people who do extraordinary things. The campaign featured stories about the heroes of Children's Memorial:  patients and families; doctors, nurses and staff; research scientists; and the donors whose generosity supports our work.

Print

• "Jake"
  When Jake's life depended on access to our medical experts, our Transport Team flew to the rescue.
• "Lottie"
  Lottie's desire to help as many children as possible inspired her to make a heroic gift.
• "Ends of the earth" 
  Our local outpatient centers offer your child access to our expert team of medical and surgical specialists, and leading treatments and technologies. 
• "Dance"
  We are one of the leading pediatric transplant centers in the nation.            
• "Sisters"
  We're the region's largest center dedicated to diagnosing and curing childhood cancer.
• "Kids will be kids"

      Children's Memorial's suburban locations give convenient access to superior care.

Other campaign print ads include:  "One of a Kind", "Single Foot", "Research" and "Smiley Hand".

Radio

• "Treyton's Story"
  
  /content/podcasts/Treytons-Story.mp3
  
  Download audio file Length: 1:02 (MP3, 778 KB)
  When Treyton was born, he was diagnosed with an incurable liver disorder, and his parents were told that without a transplant he wouldn't live past two.
• "What if?"
  
  /content/podcasts/What-if.mp3
  
  Download audio file Length: 1:00 (MP3, 1.24 MB)
  What if you heard those words? You'd hope your child had access to the very best doctors, nurses and cures.
• "Lengths"
  
  /content/podcasts/Lengths.mp3
  
  Download audio file Length: 1:00 (MP3, 1.27 MB)
  Just one phone call to Children's Memorial is all it takes to give your child, and all of Chicago's children, a hope for a healthier tomorrow.

Television

• "Five Candles "
  Born prematurely, Nick needed the special services of the Neonatal Intensive Care Unit and treatments developed through research to survive.
• "One Day "
  As a child, Stephanie was treated at Children's Memorial for a brain tumor. Now, as a teenager, she reflects on her experience.

Outdoor - highway billboards

• Heart transplant
  The region's leading pediatric heart transplant center.
• Stem cell transplant
  One of the nation's largest pediatric stem cell transplant programs.

Train stations

• "Wake-up"
  We're the region's leading pediatric transplant center. 
• "Dance"
  We're the region's largest center dedicated to diagnosing and curing childhood cancer.
• "First day"
  More than 1,500 of the most critically ill children from over 100 hospitals are transferred to us for care each year.
• "Sisters"
  We treat more children with neurological conditions than any other area hospital.